Océ has been named one of the coolest brands for 2007

Being voted a cool brand places us among the nation’s coolest brands, together with brands as Apple, Google and Coca-Cola. In the CoolBrands Election, voters select their coolest brands in the Dutch market. The jury exists of trendwatchers, brands- media- and communication specialists. A CoolBrand must comply with a number of qualitative criteria such as being desirable, authentic, innovative, rebellious and having fans.

Our brand strategy of global communications with local flavour has proven to be successful. Jan Hol, Senior Vice President Corporate Communications: “If we communicate with one voice… all 24,000 of us at Océ… the whole world will hear us. That’s how powerful a unified brand can be. Because strong brands force a powerful emotional bond with their customers and help them attract and retain those customers more easily.”

All 56 coolest brands are described in the CoolBrands book.

For more information visit www.coolunlimited.org »