Why shouldn’t you advertise on invoices? Are response figures for cross-selling and up-selling campaigns really higher? How do you successfully introduce TransPromo printing? Where can you make savings?
TransPromo was one of the key themes at drupa 2008. With a staggering 20 billion pages expected by 2009 (up from 1.6 billion in 2006), the trend has already forged its way to widespread acceptance in the USA. TransPromo is now gathering pace in Europe also.
Océ offers professional support to help both print service providers and print buyers in industry make the move to TransPromo production. With comprehensive advice from Océ, you can secure a decisive lead – on technology and expertise – in this gigantic market. Visitors who came to see Océ at drupa 2008 found out how they could stretch the value of transaction applications and address customers directly and successfully through targeted marketing, even without sophisticated CRM systems!
