Do your marketing messages get out of date faster than you can distribute your brochures? Would you like to save on those costly warehousing and scrapping operations? Want to customize your images, texts and tables more individually for target groups and sales partners?
The individual approach is in – mass communication is out. Individualized collaterals, produced on demand, have a greater effect on recipients and save tremendously on materials because you only have to update, compile and print these when you actually need them.
During drupa 2008 people responsible for marketing in an industry or agency had the opportunity to learn how web-to-print solutions from Océ can produce flyers, brochures, catalogs and posters more effectively and economically – and how they can be put to work profitably.
